There has been a lot stirring behind the door of the Visualizethis office this month and today we were graced by the presence of a very special guest. Robert Burns himself made an appearance in our beautiful Heckling Shed, musing over prose and savouring a dram. He arrived here in 1781 and now in the light of 2015, Visualizethis is walking in his creative footsteps to produce original, innovative works.
On top of an exciting and busy workload the Visualizethis team have all been putting in some extra hours to develop our new Augmented Reality (AR), video campaign. This new technology allows the user to see a digitally enhanced version of their world, where for example, one minute you are scanning the cover of a static magazine and the next the image comes to life and interacts with you – think, moving paintings in Harry Potter. We are on a mission to utilise this technology as a way of showing people what it is like to work here, what we do, who we are and what we are capable of.
To cite Burns himself, Visualizethis gies you the Power to see yoursel’ as ithers see ye.
We’re moving! That’s right, Visulizethis HQ is upping sticks and tottering down the road to Irvine’s Heckling Shop. Swapping out our cozy, contemporary digs for the humbling habitat where Rabbie Burns himself earned his bread.
Needless to say we are feeling excited and inspired. Having collected the keys and had a nosey at the blank canvas interior there is no doubt that the ‘Bard of Ayrshire’ has left some of his creative spirit in the air. There is a lot of work to be done by the Visualizethis fairies but it won’t be long before our friends, new, old and yet to come will be enjoying our company, snug under our beautiful, old, thatched roof.
Last week Visualizethis got hands on, collaborating with Golphin to promote Golphinforkids at the NI Open. Despite returning with rather tired vocal chords, we are all feeling energised from the success of the event.
The balance Visualizethis has achieved with the design of Golphins promotional items, aiming to attract both adults and kids, was a hole in one. The unique presentation of the Golphin stand drew interest from the other promoters at the event and event goers alike. This forward thinking children’s golf brand certainly made its mark at this world class event.
Golf is predominantly an adults world. Introducing children to golf can be tricky and often companies neglect this area of the market. It’s a difficult sport for little ones to pick up… literally, when clubs for children are so often bulky and heavy. Golphin invented a light weight golf club with a larger sweet spot to combat this problem. Product development and testing with professionals and kids led to production and launch of the Golphin product range in the spring of 2014.
Back in 2012 Golphin approached Visualizethis looking for help with brand identity for the Golphinforkids range. We have come a long way since then. Designing, developing and most exciting of all, the production of promotional items, products and an e-commerce website, it is always a proud moment for us to witness all our hard work being positively received by the public.
Here at the Visusalizethis office we love all things green; golf courses, kiwi fruits, tea…
Today was spent flicking through our Pantone books for an exciting new in-house project and surprise, surprise, we chose green! Albeit yellowy-green but you get the drift.
Colours play a HUGE part in our (and your) day to day activities. Waking up to a vibrant blue sky or a muggy grey cloud can make all the the difference to one’s day. That’s why when creating a new brand, colour choice is an integral part of the process.
Some people, like our very own David McColm, have a natural flare for colour – they just get it. Others, like myself have an emotional attachment to colour; thankfully a more healthy emotional attachment than the one I have with biscuits and toast. I see projects, people and environments in terms of colour. This might seem unusual to some, however, now that I have kindly pointed it out, you might be surprised to find how you attach colour to things and people.
I first became aware of the influence of colour on my cognitive thinking when someone asked me to describe a friend of mine. The only reply I had was, “yellow'”. Now just to clear things up she isn’t a Simpsons character! She also isn’t in the habit of wearing yellow or surrounding herself with yellow objects. This conversation took place some 15 years ago and since then I have dipped my toe into the ocean of information out there on the connection between colour, emotion and behaviour. My friend in question is one of the most positive, happy, energetic people I know. Yellow is often seen to be the colour for positivity, happiness and energy, so it’s no wonder I made such a strong connection between the two.
Say you were opening a childcare service and you were looking to brand this new venture. Yellow might not be your first choice for your new logo but I would certainly consider it. The use of this fun, dynamic colour would be very suiting for a child friendly environment. Unless of course you are hoping to care for pre-Harvard toddlers and then maybe something more distinguished and luxurious would be better, like purple – the colour of royalty.
So, the reason the Visualizethis team keep getting drawn back to green hues for our own branding might be because green is a creative and nurturing colour. I’ll take it as a sign that we all found our way into to the right industry for us.