Our Work

Rebranding a Country Park Close to Town

Eglinton Country Park
 
Eglinton Country Park
 
Eglinton Country Park
 
Eglinton Country Park
 

Eglinton Country Park, near Irvine has a long and proud heritage, having formerly been home to the Earls of Eglinton. Today the park offers local residents and visitors alike a wide range of outdoor activities including walking, cycling, horse riding and fishing. Recent additions to park include Tournament cafe and a camping and caravanning site.

Visualizethis was brought in to revitalise and refresh the promotional and marketing materials giving the park a more modern feel, while still recognising its historic past.

A fresh brand was created for the park which reflected the park’s history and heritage but also celebrated the outdoors and fun family activities. The new logo was an instant hit with Park Rangers and the regular park visitors.

A comprehensive range of robust signage and interpretation panels were designed and installed together with stunning new external and interior signage for Tournament Cafe. A full range of printed promotional material, stationery and van livery completed the project.

After Visualizethis completed this branding exercise, it was no surprise that visitor numbers increased significantly and turnover at the Tournament Café also increased, dramatically.