The impact of colour on your brand
Here at the Visusalizethis office we love all things green; golf courses, kiwi fruits, tea…
Today was spent flicking through our Pantone books for an exciting new in-house project and surprise, surprise, we chose green! Albeit yellowy-green but you get the drift.
Colours play a HUGE part in our (and your) day to day activities. Waking up to a vibrant blue sky or a muggy grey cloud can make all the the difference to one’s day. That’s why when creating a new brand, colour choice is an integral part of the process.
Some people, like our very own David McColm, have a natural flare for colour – they just get it. Others, like myself have an emotional attachment to colour; thankfully a more healthy emotional attachment than the one I have with biscuits and toast. I see projects, people and environments in terms of colour. This might seem unusual to some, however, now that I have kindly pointed it out, you might be surprised to find how you attach colour to things and people.
I first became aware of the influence of colour on my cognitive thinking when someone asked me to describe a friend of mine. The only reply I had was, “yellow'”. Now just to clear things up she isn’t a Simpsons character! She also isn’t in the habit of wearing yellow or surrounding herself with yellow objects. This conversation took place some 15 years ago and since then I have dipped my toe into the ocean of information out there on the connection between colour, emotion and behaviour. My friend in question is one of the most positive, happy, energetic people I know. Yellow is often seen to be the colour for positivity, happiness and energy, so it’s no wonder I made such a strong connection between the two.
Say you were opening a childcare service and you were looking to brand this new venture. Yellow might not be your first choice for your new logo but I would certainly consider it. The use of this fun, dynamic colour would be very suiting for a child friendly environment. Unless of course you are hoping to care for pre-Harvard toddlers and then maybe something more distinguished and luxurious would be better, like purple – the colour of royalty.
So, the reason the Visualizethis team keep getting drawn back to green hues for our own branding might be because green is a creative and nurturing colour. I’ll take it as a sign that we all found our way into to the right industry for us.